Here are some good tips on optimizing your press release for search engines. Think: listed in Google News or Yahoo News. Think: The first paragraph is going to be seen first, so go for the click on the first line. Make it sell (grab interest).

• Use a keyword in the title like your brand name

• Choose the top keywords for your press release, put them in the first paragraph

• Make sure at least one of those keywords is actually a link

• If possible put the best keyword in your URL

One Response to “MarketingSherpa: How to Optimize a Press Release for Search Engine Traffic”

1. startupprincess Says:
   September 27th, 2006 at 4:07 pm

   wow, thanks! i’m writing one today!!

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