MarketingSherpa’s 1-Day Social Media Strategy Training

Date: 25 Jul 2010 Author: Online PR

What Social Media is Most Effective At

Social Media Marketing Training

MarketingSherpa is putting on a 1-day social media training course. It will be at different days this year in the following cities: Boston, New York, San Fransisco, Washington DC and Miami.

I’m considering going to the San Fransisco training on October 6.

Here’s what is covered in the training:

How to map your social media strategy
What to monitor social media and tools to use
Guidance on how to define your objectives and identifying metrics (so you can prove success)
Tactics for the effective use of social media platforms
Steps to integrate social marketing with search and email

I’ve never been to a MarketingSherpa live event. I’ve attended many webinars though. They are always excellent and are research-based and focused on results.

Rather than hearing from someone who consults or provides these services the emphasis is on the “how to” aspect of social media marketing. In other words, this won’t include a pitch to get you to buy a book or hire someone to do this for you. It’s for people who want to apply what they learn in their jobs.

It is $100 off right now so the cost is $895. It includes a copy of their social media guide (worth $397).

Find out more and see the agenda: