On Utah:
He spoke about a hypothetical company that eradicates mice. It’s expensive and sophisticated. But you have to not only pay for the contraction but the disposal of the mouse. You’re going to have to drive to the middle of Utah to dispose of it! I laugh. Thanks to Utah politicians and Envirocare we’re well-known for our radioactive waste dumping.

Suggested web sites: istockphoto.com. Use any picture for about $3, high resolution, royalty-free. For powerpoint presentations, reports, etc.

Nike’s brilliant copy about women and how we measure ourselves by external factors. This is how you make evangelists for your brand (women’s aerobic shoes).

Filmloop.com – new way to advertise, push content through photos (check it out).

Joke about the Apple II and Mac divisions at Apple. How many Apple people does it take to screw in a lightbulb? One. They just hold up the light bulb and expect the universe to rotate around it.

Make a mantra that describes you, your family, your brand, your product, your business unit, your service. In just 3-4 words long to describe the reason you exist.

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