Please be sure to listen to this interview with me (Janet Thaeler), Pete Codella and Mark Polson. They produce a weekly show called the Online PR Podcast. This episode is about the power and purpose of online press releases. It was a lot of fun to do this interview because Pete is a PR pro and he knows online PR.

This was in person which I liked. On a webinar or phone interview you don’t get the interaction that you get in real life. Talking about online PR with someone else who loves it reminds me of how much I enjoy what I do.

We discussed:

• Online public relations versus traditional public relations
• How to identify what topics are newsworthy and appropriate topics for press releases (on a basic level, tell us what’s new in your business, industry or products)
• Blogger relations and outreach campaigns
• Press release formatting

To listen, click on the arrow at the bottom of the post and the player will start. While you’re there, check out the past episodes of the Online PR podcast. After listening,feel free to leave a comment with your feedback or questions.

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