It’s still transition time with LDSFriends – the web site Paul and I acquired this year. We work on it when we can and have a contractor doing the development. We have a lot of strong partnerships and we are slowly implementing our plans (none can be seen on the site yet, which is essentially as it was from the beginning – 1995 I believe). Slowly is the key word here. It’s a part-time venture like all of ours are. Being marketers, we’re always coming up with ideas and plans. We test things. The drawback is that we need a developer each step. And the site goes down. It’s a gradual implementation. Too gradual.

This is a stage that is probably common. You’re not ready to devote full-time energy to your side businesses. You keep the day job or the contract work. Your business is fit into weekends or when you should be sleeping. You put the money you’re making back into your other ventures. You don’t want to burden startups with your salary requirements.

I see it in the eyes of a lot of entrepreneurs, that lack of sleep phase. I’ve been better about sleeping but that means slower on seeing progress on the businesses. I have added a product to my ecommerce store every day except Friday. I did however do many more than that the day before (that’s my justification). I’m slowly learning Shopify. I tend to dive in first and then look at the directions later.

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