Plenty of Fish Advertising
I didn’t get to go to the session with Markus Frind, owner of the wildly popular and successful free dating web site PlentyOfFish. First, what a great, optimistic name. Having been single and used online dating web sites (including his) I have to say it’s encouraging to remind yourself that you do have hope (sometimes you need a reminder of this). Dating often feels like the slot machines at Vegas – you don’t win but you keep paying in.
I hope Markus is doing some good with all the cash he makes living the 10-Hour Work Week (The New York Times reports Markus Frind makes $10 million a year). I somehow have this view of him as someone who capitalizes and leaves. In other words, doesn’t seem concerned with anything deeper than living a good life.
I’m all about having fun but I also feel that if you’ve created something that’s made you ultra rich, perhaps you should do something for the world. Like pay people or organizations to work on solutions to some of the biggest problems we have on this planet. I’d pick one or a few causes from a list like this: starvation, health care, diseases, environmental problems, restoring pieces of history. Maybe he does. But he’s not using his fame as a platform for these causes, that’s not how he seems to work ( and that’s ok even though I don’t like it).
Sometimes someone in real life surprises you. What you think about them may be very off from who they actually are. I found that true all the time in dating. The guys who seemed like losers at times ended up being amazing people who, even without a romantic connection were people I’m glad I met. Others make a great first impression but were disappointing in real life.
But back to advertising.
2 words: marketers dream.
This is the first time I’ve written a post based on a flyer I got at a conference. But it’s worth looking at. Amazing enough they get over 100 MILLION visits per month (Facebook gets 200 million). The average click through rate on the ads is .15% and it has over 2.5 BILLION page views.
What makes it appealing though is the targeting. You can target by so many things – by profession, by smoking habits and even body type! So if you target your ad to singles, this could be really big. Say you’re a jewer who wants to target people who say they are “looking to marry soon.” You could target the ad copy to men to let them know when they are ready to get engaged, think of us.
I’m very curious what performs best on the network and want to try it out. Like Facebook, PlentyofFish has a lot of data on people, which means you can target ads. Google targets them on location and search term. You can do a lot with Plenty of Fish.
Check it out at ads.pof.com
One Response to “Plenty of Fish Advertising”
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December 26th, 2011 at 7:43 pm
I was excited to see the merge between singlesnet and match