When I’m in England next I’d like to visit this restaurant – Pret. That’s how good their marketing is. Just read their recipes (well-written, well-presented, and weaved with great marketing). The jobs page is full of branding…they measure things, they’re open about it. I dare other companies to follow. They have an internet mind (open with information). Love Cats. I want to work for a company that thinks like this.

From their web site:

“We have good jobs for good people making great food. Pret is a private company determined never to forget that our wonderful hardworking people make all the difference. They are our heart and soul. When they care, our business is sound. If they stop caring, our business goes down the drain.

We pay our hardworking, wonderful staff as much as we can afford rather than as little as we can get away with. We invest in, train and develop our people (75% of our managers were promoted from Team Leaders). The average hourly rate during 2004 for our Team Members (with 6 months’ service) was £6.60 per hour. Many get over £7 an hour, it depends. The average salary (including bonus) for General Managers during 2004 was £26,000 pa. “

Leave a Reply