PRWeb Tip: Space out Your Press Releases
Don’t Schedule Press Releases Too Close Together
This is a mystery solved from over a year ago. I had a client who had me write a press release every week. We had to scramble to find news and sometimes it was difficult. But then I talked to an editor at PRWeb and learned that you’ll start to see diminishing returns if you publish press releases too often (and the contract ended because he said he wasn’t getting the return he expected).
The releases go to Google News and Yahoo News first and stay there for 28 days. You’re basically spamming those news sites if you distribute a release too much more often than that. You want to keep in the news, but not saturate it.
2 Responses to “PRWeb Tip: Space out Your Press Releases”
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May 6th, 2008 at 10:30 am
I think this also translates into “don’t make up news.”
It’s interesting though because I found that when I had to put together numerous news releases in a month, I was a little more creative because I had to be.
May 27th, 2008 at 9:40 am
Janet:
There is a flip side to PRWeb guidelines: This has to do with what you’re trying to accomplish.
If you’re trying to generate Search Engine Optimization (SEO) results, then PRWeb is probably correct. But if your real objective is to generate media coverage, then PRWeb is probably off-base.
You might check out my recent post on TheBettyFactor.com titled Want Better Media Coverage? Consider Using ‘A,’ ‘B’ and ‘C’ News Releases for the other side of the story.
Dave Politis