Your PR department may not be hip to this, but it’s a great low cost way to get a higher search engine ranking. News items can appear before natural and paid search results. Notice in google it will give links to google news items about the keyword you entered. Wouldn’t you like that article to be about your company?

• Choose keywords that describe your business.

• Use those keywords in your title and about 6 times within the text or headlines of the press release.
• Post the optmized press releases to your web site and submit them to PRWeb, Businesswire, PrNewswire, and other sites (will list the rest later)
• Get the most mileage out of each press release, by reformatting it for different ones and send it out later.
• If it has buzz, get people to blog about it or blog about it yourself…(search technorati to see who does).

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