I went to RMAMA (the secret society of affiliate managers) today at 1800Contacts. That means I got to eat at their cafeteria, which I'd only read about. Incidently I like working at places with cafeterias (Novell, Tahitian Noni Cafe).

Gary and Scott from Avant Link spoke about their affiliate marketing network. They take content sites which are established with a lot of traffic and help them monetize them with customizable datafeeds. They have coupon feeds and real time product feeds. So when a product is out of stock it drops off the feed.

Avant Link reviews every affiliate and program for quality. They have great tools and customer service. They are affiliates themselves and help affiliates who are either established or show good potential.

The bad part is a lot of their merchants have low payouts (8-10%). Maybe datafeeds have better conversion rates to make up for it? Of course top affiliates usually negoiate higher payouts.

Leave a Reply