Comments on: Social Media Case Study – Engaging Mom Bloggers

By: American Express Open Forum Post about Mom Bloggers

American Express Open Forum Post about Mom Bloggers — Thu, 27 Aug 2009 19:22:46 +0000

[...] Social Media Case Study: Engaging Mom Bloggers [...]

By: Tia Hejny

Tia Hejny — Wed, 06 May 2009 22:31:30 +0000

Thanks for your candid feedback, Janet. I’m glad you could be part of our red carpet event! We had a great mix of facebookers, bloggers and tweeters there and the campaign has been wildly successful so far. Thanks for being a part of it!

Also, Goldsmith Co. is currently redoing their website with plans for a blog. We’ll be sure to let you know when it is live.

By: Noelle Bates

Noelle Bates — Tue, 05 May 2009 22:57:00 +0000

that is some seriously great execution. i need to meet jyl and ask her to come speak at a PRSA event on this.

sidenote: i love goldsmith – that’s where i got my ring, and Will (the owner) remembers me by name no matter how long it’s been since the last time i was in their store. some of his children work there too…nicest family ever.

By: Jesse Stay

Jesse Stay — Tue, 05 May 2009 18:13:51 +0000

Great post Janet. For Tech bloggers, the way to bring them to this type of product is through Twitter. I may not write about this stuff on my blog, but my Twitter and FriendFeed and Facebook streams are much more personal. While I may turn down a free offer from someone offering me free tech due to the bias it would give me (although I would be happy to try out the product and give it back, depending on the product), a non-tech offer I may happily Tweet about or share with my Facebook friends if I think it’s cool. This really goes for anyone with a high Twitter or Facebook or FriendFeed audience (so long as their number is not just a number and they often get retweets and engage their audience).

The great thing about this campaign is that Jyl shared a coupon from the experience, and I Tweeted that out to all 15,000 of my followers. In addition, with you blogging about it, my comment here will be imported into FriendFeed (using a service called BackType) and go out to my few thousand followers there as well. Blogging is now only a small part of the equation – there are so many new ways to spread information! There are a lot more people to be pitching to now than there used to be thanks to social media.