I’ll be speaking at the Public Relations Society of America (PRSA), Utah Chapter for my employer – OrangeSoda.

Day: January 20, 2010
Time: 12pm noon
Location: The Pizza Factory – 2230 North University Parkway, Provo

Members and non-members welcome

Here’s the topic: Pitching to a Search Engine. Here is a preview of my DVD that just came out about this.

We all think of our publics when crafting messages, but have you
been including search engines in that planning? While a search
engine may not be a “traditional” public, 70 million people get
their news online every day, so knowing what a search engine needs
n order to maximize your news reach is a skill set you should, and
can, master.

Janet Meiners Thaeler is the author of I Need a Killer Press
Release, Now What???, and a recognized
expert in the field of SEO, social media, and crafting press
releases for the online world. She recently won the award for “Best
Social Media Content Guru” from the Utah Social Media Club, and her
webinar entitled “Creating a Killer Publicity Strategy with Online
News Releases” for PR Web was attended by thousands and earned her a
spot on PR Web’s list of “Best PRWeb Webinars of 2009.”

Janet will talk to us about how to think of a search engine like a
public, and will teach us best practices that will make your
releases and social media campaigns stand out and be recognized by
these increasingly important news vehicles. You will come away from
this luncheon with tools you can put to use right away and a renewed
confidence in your ability to reach this untraditional, but often
misunderstood public.

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