“Reality is the leading cause of stress among those in touch with it. ” – Lily Tomlin
Tom Asacker’s blog makes a good point about stress. It’s not solved by avoiding it. Stress isn’t best addressed by indulgence, diversions, entertainment, escaping, or making more money. Instead change your attitude and approach to life. Obviously if we improved in these things most of us wouldn’t need the other things.

1. Be passionate – About how your work improves people’s lives
2. Be clear – About precisely how you provide that value
3. Stay focused – On what customers truly care about
4. Communicate unceasingly – Your passion, vision and strategy
5. Stay tuned in – To the rapid and endless changes in today’s marketplace
6. Be kind – If you want your people to be kind
7. Stop lying – To your people, shareholders, customers and, especially, yourself
8. Trust others – Which is not the same as telling them what to do (see #7 above)
9. Give back – To customers, employees, the needy, and the environment
10. Take risks – Brand is a verb, not a noun

Of this list I most struggle with clarity. I know a lot but it’s muddled. People don’t understand me. It takes a lot of thinking to get clear (which makes it tough to think on my feet). I do it well when I’m really mad or passionate. I wonder how people who do it well do it.

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