Ten Tips for Success in Business. This from a highly successful direct marketing company. You can tell they are passionate about what they do. I think they are right on. This isn't just about business, it's good advice for life.

Some excerpts:

• Love your enemies (or you never know when your competitors can help)
• Take risks. If you're afraid that's simply a challenge to prepare better
• Choose the right people (talented, motivated, open-minded) to work with
• Change and adapt – little changes can make a big impact
• Use multimedia to do the best possible marketing. Develop all your channels to their maximum potential.
• Network: "Seemingly unnecessary meetings and contacts today can turn into valuable contracts tomorrow."

I love what they said about networking. It has been true many times for me. I could do even better at this.

When vendors come, network with them! Welcome them. Learn everything you can about them. Know what they do beforehand. Come with questions. Build buzz around it in your company. Believe in who you invite. Prep them on who will be there and the people who have key roles in making decisions. Let them know the dynamics of the team or how your company works. Treat them very well.

I've made a lot of good contacts, job leads, and a good friend by inviting quality companies to tell us what they do.

To end, a favorite quote from the article:"As your company evolves, so must your corporate strategy. Don't fall in love with a business plan because it will only break your heart."

Leave a Reply