“The New Rules of PR – How to Create a Successful Press Release Strategy for Reaching Buyers Directly” is a free downloadable ebook by David Meerman Scott. He’s gotten over 150,000 downloads and this is a revised version. He’s also releasing a book in June about social media.

Scott will give a webinar about the book on Tuesday, February 13th at 2pm ET or 12pm MST. He’ll talk about how an organization can develop a strategy to get their news noticed online. Unfortunately the link to register was broken, but I’ll update this once it’s fixed.

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One Response to “The New Rules of PR – Free ebook”

  1. russell page Says:
    January 20th, 2007 at 5:10 pm

    I find the whole “reaching buyers directly” bit kind of funny because buyers aren’t the audience of a press release. The press is.

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