Tips to Getting More Sales on Your Site
Here is a great post full of no-nonsense advice on getting more sales on your web site. A whole 65 tips ranging from running your pay-per-click advertising, to SEO, copywriting, and email marketing.
My tip is about product descriptions. Make your product descriptions as complete as possible. Show related products or accessories. Get as much information as you can from manufacturers. Search online reviews and see what customers value most and incorporate that information into your product description. I keep reading studies on how much product descriptions factor into the decision to buy.
Anyone have another tip to increase sales on your web site?
2 Responses to “Tips to Getting More Sales on Your Site”
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December 3rd, 2007 at 3:13 pm
Accessories are a great thing..Testing it right now with one of our e-commerce stores and more than 55% of the buyers are adding something to their original order.
Another thing I found very useful, is the ‘message’ that visitors find when they land on your page. Is it offering that thing they were looking for at that moment ? If yes, you have a good chance for a sale, if not , they will leave and never come back. Also keep in mind where in the buying cycle visitors are. Are they just looking for info are do they have their wallet ready in their hand ? So keyword research is a very important thing here.
Janet, I’m just wondering why all of your pages have the same title and description ? I think there are a bunch of them in the SI because of that.
December 9th, 2007 at 3:46 pm
I think the single most helpful thing for me is NOT to get bogged down so much in all the helpful advice and find out what the customers really want. I’m talking about split testing your pages and always trying to outdo your best results.
Testing leads to sometimes wildly different results than what I had personally envisioned. My new philosophy is really “Ready, Fire, Aim”.
Generally, I’ll use a piece of copywriting software called Glyphius to create 2 (or more) high scoring pieces of copy. Then I’ll use a split test/multivariate test script to test my results. I personally love Muvar.com’s script for its simplicity, but you can also use Google’s website optimizer.
After a couple days, a clear winner should emerge. This becomes your control and your goal now is to beat your best score. Doing this in a systematic way over a period of a couple months, I have personally improved the conversion rate on my landing pages from avg. 0.53% to 4% and sometimes better, which is huge!
Nothing is better than letting the customer speak for herself!