I’m trying to research ways to upsell on the web. One way is through email marketing (you buy something, and you suggest a related product or email them when a new product is available). Another way is through related products. Should these be in the checkout process? Godaddy.com seems to be really good at upselling in their space. It can get pretty sophisticated.

The end goal is to capture the lost upsell opportunities when people order online rather than calling in to order. When they call in the call center employee talks to them about other products. Right now the ordering is pretty much for one product only. We need to expand it.

Any ideas on how to upsell better on the web?

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