As I read the Yahoo manifesto that’s all over the internet I recognize the familiar strain. It’s all about Yahoo’s organizational problems, written by Brad Garlinghouse, a senior VP and reported by the WSJ.

The internet adds to an ADDness where companies are afraid to commit to a certain vision. The ground is constantly shifting and so are we. Are we afraid of a crash? Susceptible to chasing fads? Blame?

Does the internet evolve faster than we can? Do we wait for something to settle and try to occupy ourselves in the meantime?

Geek affiliate chimes in on how individual affiliate marketers get easily distracted. Trying to buy not earn hope. Not committing to any one thing. So many choices.

I’m impressed with MoveOn. They are consistant in their messaging, celebrate their victories, and seem clear in their drive and mission. Their email marketing is brilliant.

I’d like to say it’s unique to internet companies but it’s not. I’ve seen it in several. No clear vision. No agreed upon plan. Redundancy. Complacency. The passionate ones get frustrated and aren’t productive or leave.

I posted about trust a while ago. I believe it’s a crisis of trust. Not trusting leadership (justified or not). Not trusting our model. Not trusting the medium (so new still). Not trusting ourselves.

Organizations have issues, just like people in them do. I want to believe that we can work them out. His solutions sound good, but is radical change possible? I haven’t seen it. I think if you see the problem, you move on.

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