I didn’t mind Facebook’s timeline for profiles. I don’t LOVE it but it’s ok. But as a marketer who has clients on Facebook, the timeline for brands is giving me a headache. I can’t imagine how I’d feel right now if I were making my entire living from Facebook.

Changes on Facebook are the norm and you can’t control anything but how you respond. As far as changes go, this one is huge. Yes, those who figure it out have opportunities for new business and it’s why brands pay me to keep up on it for them.

I don’t like how most of the top real estate of the page is going to a giant image. I don’t like the 2 columns. I’m not sure what will happen with apps. My consultation is that most people never visit your brand’s page – they only see your content in their newsfeed (if they interact with you that is).

On March 30, brands will get the new look. You can turn it on now if you want to. I gathered a few resources to help.

• Facebook’s own tutorial http://www.learnfacebookpages.com
• A guide to the new Facebook image sizes and dimensions.
• Hire someone to do it for you: http://www.fbbrandcovers.com
• Hubspot’s guide to the new Facebook timeline – what you need to do now.

It looks like I need to devote some of the time I’m give to studying Pinterest to a new Facebook Page design.

What do you think about the new look? Is it an opportunity or headache for marketers?

One Response to “You Knew it was Coming: Facebook Timeline for Brands”

1. Gundy Says:
   March 3rd, 2012 at 12:04 pm

   I am not a fan of timeline for business so far.

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