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I’ve always said that when it comes to marketing the internet is an open book – and it’s even searchable. Since it’s almost Christmas most retailers are running holiday campaigns with social media.
Learn from watching what others do and then modify their ideas to fit your needs. Note the landing pages, the rules, design, and apps they use. Look at how they titled the contest. Try out contests just to see how easy (or not) they are to enter and share with others.
Here a few ideas to get you started.
1. Run a Holiday Themed Facebook Photo Contest
This is a classic Facebook contest idea (see the article I wrote for American Express OPEN forum for more ideas). Gap has the “12 Days of Joy” c0ntest. Fans are asked to “Submit a photo of your most fun, cool, sweet, or in any way interesting holiday tradition.” They will pick 12 winners to will get $500 Gap gift cards. They use OfferPop to run their campaign.
2. Start a Movement with a Cause-Related Social Campaign
MoveOn is queen of cause-related email marketing. I love their new campaign for Christmas called, “Love Makes a Family.” If you know me you know it doesn’t matter if you like the industry or agree with the politics – you can still learn from them.
4. Ask your Fans to Make a Christmas Wish List (with your products)
I like this campaign because it is sure to boost sales. If you’re going to the trouble of making a list of what you want to buy, you may as well go ahead and click “checkout.” Amazon should do something like this for their wish lists (mine is pretty long if you are wondering what to get me for Christmas this year!).
You could also make that wish list into a competition and you could win your wish list. L’Occitane en Provence: “Wish List Competition” http://on.fb.me/uSPQkB (OfferPop powered)
5. Start a Gift Guide or Recommendation List
You can go basic just by publishing a PDF file or web site full of gift ideas, or you can go fancy. The grandmama of them all is Etsy’s Gift Ideas for Facebook Friends. It culls through your Facebook friends, looks at their profiles and makes recommendations of homemade gifts you could buy for them based on their tastes. Brilliant!
6. Twelve or 25 Days of Christmas Promotions
Talbots is doing a 12 Days of Christmas sweepstakes. Each day there’s a new product they are giving away and you get extra entries for fans. Great way to subtly suggest products for their customers to buy with a nice picture of the day’s product on their Facebook landing page. They also use OfferPop’s referral app.
7. A B2B Christmas
It may seem easier to promote consumer products, but you can get into the holidays even if you’re B2B. Red Rock Media did a great job on this with their 12 tips of Christmas. Each day is a new tip on their blog. Anyone could do this. I could give 12 tips of a PR Christmas. If you are a design firm you could do 12 days of Christmas designs and showcase your past work (and promote people to order cards from you – this combined with SEO could really help you out every Christmas).
My Gift to You
Alright, your turn. Any ideas or examples you’ve seen of excellent holiday social media marketing? This is your chance to share (and promote your good work or business too). As my gift to you, if your example is good I’ll tweet it to over 9,000 people on Twitter. Just leave a prewriten tweet with a bit.ly in your comment that I can use or edit.