You’ll see getting into the Associated Press got her a ton of additional coverage. I couldn’t find any press releases but she did post this one on her blog.
One tip I learned from her and that she always practices is to respond quickly to requests. She sent this the same day I asked. Hopefully we can get some review copies of her book and host my first giveaway on this blog!
Now for the interview:
Q: Do you have a specific method to finding relevant pitches on HARO?
A: I don’t have a specific method for finding relevant HARO posts. I just get the emails and read through them. I know some people set filters, but I haven’t done that. I actually like reading throughout them because more often than not I find something that can help out a friend.
Q: What kind of press coverage have you gotten for your business?
A: Associated Press: I announced we were expecting in an interview for the Babies documentary and was interviewed by the associated press.
It got picked up few more places:
Parenting Magazine: Article on Sibling Rivalry http://www.parenting.com/article/dealing-sibling-rivalry
March Magazine: Page 22-23 http://marchmagazineonline.com/2011/05/01/mayjune-2011/
Parenting: April 2012
3. Who did you work with for your PR?
I hired Heather Allard for 6 months. She is an expert in the baby and toddler industry. She contacted all the major outlets and we got an editorial piece in American Baby Magazine (here’s a video of me opening magazine http://www.youtube.com/watch?v=tMTAF3hBjZ4)
Q: What advice would you give small businesses?
A: Learn as much as you can. If you’re launching a business public relations can become your very best friend.
Q: What’s next?
A: I was just promoted to CEO for my hard work as CMO at Little Stinker USA. I’m in the process of writing a book “Word of Mom: How to get Moms Raving about your Brand” and consulting for Simply the Sweet Life Magazine.
Congrats to Kathy and thank you for taking the time to share your success story with us. Good luck on the new book!