B-to-B Marketing Archive

Do you create videos on YouTube, Vimeo, Marco Polo, Facebook video or Facebook Lives? If so, are you creating a text file of your videos? The benefit of transcribing your videos is that then you …

If you are a professional blogger, you have likely already given a lot of thought to your SEO strategy.  You may have hired an outside company to help boost your pages and you know the …

Updated for 2017.  Black Friday Deals 2017 Black Friday deals are the best time of the year to buy the software, courses, plugins, hosting and other business resources. Everything goes on sale! I've rounded up …

It took me a lot of writing to arrive at the conclusion of this story: it's not worth the stress to continue to write press releases for clients when I can make a lot more …

Bottom line: AdEspresso makes it simple to test and pick winning Facebook ads. This post contains affiliate links and pays a commission should you become a customer. Updated March 2018 – still using and love …

I was invited to the grand opening of Avalaunch Media‘s new office at Thanksgiving Point, the booming tech center of Utah County. It's been almost a year since I worked at the office and a lot …

When I wrote this post about how marketing experiments can hurt you, I got a thoughtful reply from Jim, who had an alternative view. He shared his business blogging tips that helped his unsexy business. His …

I'm very interested in the intersection between PR and social media. PR pros are trying to figure out how to “leverage” social media and measure it in the ways they are used to measuring things. …

I have been looking for a place to read more about B-to-B copywriting. I'm convinced that it is VITAL I learn to do it better. After all, writing can sell. The choice of words, the …

I've been working extensively on our Google Adwords keyword list at work. I use our Omniture stats to look at the list of keywords used to find our site. It gives me ideas on what …