Influencer Marketing Archive

The Growing Backlash Against Influencers

Some people think influencers are entitled, freeloaders or fakes. Instead of comping an influencer or paying for her work, they’re publicly exposing and bashing them – using the influencer’s popularity to capitalize on their name …
How to make bloggers hate you

How to Make Bloggers Hate You

Some companies think working with bloggers is free. And you know what? Sometimes it is, but that just means that there isn’t actual cash exchanged. It doesn’t mean you get something for nothing (there has …

Influencer Marketing Lessons from The Kardashians

Reality TV or Karadshian fan or not, the Karashian women are incredible marketers, business owners and powerful influencers. If you’re a blogger, hire bloggers, or otherwise follow influencer marketing, you need to follow them. Not from …