Influencer Marketing Archive

Some people think influencers are entitled, freeloaders or fakes. Instead of comping an influencer or paying for her work, they're publicly exposing and bashing them – using the influencer's popularity to capitalize on their name …

Some companies think working with bloggers is free. And you know what? Sometimes it is, but that just means that there isn't actual cash exchanged. It doesn't mean you get something for nothing (there has …

The Harmon Brothers are my direct marketing YouTube heroes. They're famous for entertaining us, making us laugh and selling us products on YouTube. We're falling for it too – I own and am a huge fan of …

This post contains affiliate links. With 1.5M business profiles created on Instagram as of September 2016 and now over 600 million total users of the platform, marketers need effective Instagram scheduling and marketing tools. Today, Tailwind which …

I've been doing influencer marketing campaigns for years both as the lead on them and as an attendee. Here's what I've learned that might help you. The tips I'm sharing with you come from both …

I work at a startup office some of the time and write the community newsletter. The people who work there are some of my favorite people to work with because there are no strings attached. …

UPDATE: VentureBeat reports that Mode had an offer that they didn't take, despite saying that they ran out of cash. “According to a document obtained by VentureBeat, the company had access to $10 million in …

Reality TV or Karadshian fan or not, the Karashian women are incredible marketers, business owners and powerful influencers. If you're a blogger, hire bloggers, or otherwise follow influencer marketing, you need to follow them. Not from …