Have you ever heard or even thought about these statements before?
StumbleUpon.com just doesn’t get me any traffic.
StumbleUpon.com is a waste of time.
I don't have time to use sites like StumbleUpon.com.
Do you have any idea what StumbleUpon.com can do for your online business?
Have you ever heard of “Social Media Marketing”?
I know for many of you these questions may be a bit rhetorical, but you'd be surprised at how many big businesses have NO IDEA what I'm talking about right now.
I’ve been a “Member since Aug 06, 2007“ and StumbleUpon.com (SU) has treated me really well. If an online business isn't using tools like StumbleUpon.com, now is the time to “get off the bench!”
5 Ways Every Business Should Use StumbleUpon.com
- SOCIALIZE: Make friends with SU users who aren’t new to the SU scene. One of the reasons this will help you get your “foot in the social media door” is because, chances are, these users have lots of subscribers, lots of connections, and can really help you “push content virally”.
Going Viral is one of the overall goals I see with social media, to get your name out there in as many valid places as possible. Find stumblers who are already discovering articles, websites, and pages related to what you are all about. Don’t just add all the top stumblers – see what they have in their favorites, compare it to what you plan to favorite, and make sure it’s a fairly reasonable “good fit”.
- Build Business Relationships: How? – stumble blog posts other SU users create, discover their stuff. Send them message via the SU email letting them know you appreciate what they share.
Just beware: If I got a ton of friend requests and messages from newbies, I’d probably just ignore them until they got their feet wet a bit. StumbleUpon has a function which makes it even easier to see how close you “match up” with other Stumblers:
- Be an Active Member: This is what SU and all the other “social networks” are all about – activity! Once you add friends with common interests, don’t be afraid to chat with them, send them a message via the SU message box, ask them to Thumb Up and review something, etc.People will say no, you'll be ignored, and once in a great while one of them will actually do something to help you. This will probably happen more than you expect if you’re persistent and personalize your message.
- Do Unto Others: Don’t just book mark your own stuff! I know, to most of you this is a “no-brainer” but come on – if you just add your own stuff you will be tagged as a first class SPAMMER! Besides that, the “important” SUers will ignore everything you do and you may get banned from SU.
To avoid this beginners mistake, find stuff you like that’s related to your website and add it to your favorites: become a part of your industries community! If you don’t know where to look, go to the SU search bar in the top right corner of the SU screen and type in one of the keywords that relates to your industry.Don’t be too specific in your keyword search, and you’ll find other sites that will actually provide you with great stuff you can write about for your own blog.
- Plan to Succeed! “If you fail to plan, you plan to fail!” Yep, that’s right, if you don’t have a social media marketing plan of attack, you’ll waste a lot of time and, just as the complaints at the top of this post say, SU (or any other social media site) won’t do anything for you.
If, after you implement this advice, you are still echoing the same sentiments found at the top of this post, you probably haven’t put each step in to practice fully 🙂 Happy Stumbling!
The Power of Stumbleupon Links
One of the articles I wrote awhile back was about why to-do lists are essential to entrepreneur success. Because of StumbleUpon, this article CONTINUES to get views and links (written in May of 09).
How do YOU plan to use StumbleUpon.com in your online marketing strategy?
This is a guest post by Nate Moller. Nate has consulted with thousands of clients from all over the world, helping them build and effectively market their online businesses. He specializes in social media consulting and search engine optimization. Follow him on Twitter (@mollermarketing). Contact him today for a free consultation.