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With 1.5M business profiles created on Instagram as of September 2016 and now over 600 million total users of the platform, marketers need effective Instagram scheduling and marketing tools.
Today, Tailwind which is known for their Pinterest scheduling and analytics tool, announced they have added an Instagram Scheduler to their app. Tailwind is designed for enable bloggers, influencers and marketers to schedule Instagram posts in advance on a desktop computer or a mobile device.
- Desktop management that syncs across devices
- Smart calendar schedules your Instagram posts at the best times for the highest engagement
- Useful browser plugin for Chrome, Firefox and Safari that allows you to regram from around the web
- Intuitive interface that saves you time
- Deep analytics that help get you to a smarter Instagram strategy
- Groups so you can share and promote other marketer's content on Instagram
Tailwind is a “smart schedule” app that automatically publishes social media posts at the best times for engagement. According to Tailwind, “Tailwind members have historically gotten four times more engagement on their posts than non-Tailwind users.”
Tailwind members have historically grown the reach on visual networks over twice as fast as their peers – and the average post published with Tailwind generates 4x as many engagements as the average.
In time trials, Tailwind for Instagram was 60% faster than the scheduling process that many marketers use today, involving emailing images to themselves and downloading them on their phone. For the average Instagram marketer this could result in around 6-12 hours of time saved each year.
One thing I love about Tailwind is that they are affordable for both the small business or blog. In addition to plans for small budgets they have big brand customers such as Wal-Mart, Procter & Gamble, General Mills, eBay and more. They have over 100,000 people who use the app and still manage to provide great customer service.
Try Tailwind for Instagram – Free Trial, No Credit Card
You can start a Tailwind account with a FREE trial – no credit card required. Just click the image below…
On a personal note, in 2016, Tailwind acquired PinAlerts, the company that I co-founded. PinAlerts let you get email alerts when something from your blog was pinned to Pinterest. They have always been great to work with and are included them in my post with my top 5 Pinterest tools.
Here's what your analytics looks like within Tailwind. You'll also get email updates that show your progress at a glance.
Schedule to Post on Instagram from a PC or Phone
A big problem for marketers is that Instagram requires that each post be published by hand rather than scheduled in advance. At live events I use Instagram in that way but most of us prefer to sit down and schedule out our editorial calendar in advance. It's much easier to post on Instagram from a PC than from a phone.
Here's how Tailwind works. First, it's important to know that Tailwind is an official Instagram Partner (and an official Pinterest partner). They have a notification-based scheduling tool that abides by Instagram’s terms of service. It not only saves you time but also optimizes your posts to go out when your audience is most active.
Here's how it works:
- Schedule Instagram posts on Tailwind, from your PC. Drop in photos and descriptions.
- When it’s time to post (the ideal time for you), the app pushes a notification to your phone.
- Swipe to open Instagram and your scheduled image is there and ready to go. The caption is copied to your clipboard.
- You actually post in real time onto Instagram so you're in compliance with Instagram's terms of service.
Instagram Scheduler Demonstrated
The video below shows Tailwind’s bulk image upload and browser extension features and how to schedule 10 posts to Instagram in under a minute. This is especially helpful if you manage manage multiple Instagram accounts, regram user-generated content, or who post content to Instagram from your website.
Cost of Tailwind for Instagram?
For bloggers and small and medium-sized businesses Tailwind for Instagram costs $9.99 per month if billed annually or $15 if billed monthly. For enterprise customers, pricing is custom and features additional product enhancements like hashtag monitoring, community management, influencer identification and advanced analytics.
Tailwind month by month Plus plan ($119 a year) allows you to schedule up to 400 Instagram posts per month and have up to 3 contributors from your team. With the annual plan you can schedule as many as you like. Sign up for a 30 day FREE trial to try out Instagram scheduling with Tailwind.
According to Tailwind, the most common industries that use their app are retail/e-commerce, consumer products, food & beverage, hospitality, travel, health & fitness, beauty, fashion and digital publishing.