10 Books Recommended by Seth Godin


A group of Utah bloggers brought Seth to Utah to speak and it was so inspiring! Someone at the event asked Seth Godin what books he recommends. Here’s are some of his answers (the ones I want to read) and a list of books recommended by Seth Godin. Note, this list has been recently updated (2016) to include other books he’s recommended.

Bill Gates recently said every college grad should read this book. Sales shot up instantly. He says it’s the book that has most inspired him. It’s over 800 pages and it changed his thinking and made him more optimistic. I immediately bought it and am reading it now.

  1. Snow Crash By Neal Stephenson

 In this novel, author Neal Stephenson calls advances 10 years before they are manifested. It’s also been named one of Time magazine’s 100 all-time best English-language novels. This is the only novel I kept on the list. I’m such a nonfiction junkie.

Snow Crash: A Novel (Kindle Edition)


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2. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

This book is about marketing technical products. Considered the bible for bringing cutting-edge products to larger markets. On it’s 3rd edition. Get insights into the realities of high-tech marketing.

3. Before & After Page Design By John McWade

Learn how to design your web pages…Seth talked about how everyone sees what you do online and you should have a good online presence (I certainly need help on this!). This book will get you on your way.

Before and After Page Design (Kindle Edition)


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4. Citizen Marketers: When People Are the Message By Ben McConnell and Jackie Huba

This book will help you understand social media and people’s motivations, which hopefully helps you become a better social media marketer.

Here’s a more recent book by Jackie Huba:

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce (Paperback)


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5. Linchpin by Seth Godin

My favorite Seth Godin book so far. It talks about how the skills that got you here won’t take you far in our world. You must be indispensable (not replaceable with a robot). I heard him present on the topic and immediately wished I could hear it again. It was the most profound speech on business that I’ve ever heard.

Linchpin: Are You Indispensable? (Paperback)


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6. Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags by Linda Rottenberg

I haven’t read this one yet, but it’s on my list. “How do you take smart risks without risking it all? That’s Linda Rottenberg’s expertise. As the cofounder and CEO of Endeavor, the world’s leading organization dedicated to supporting fast-growing entrepreneurs, she’s spent the last two decades helping innovators think bold and execute smart.

Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting chaos. Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger.”

Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags (Kindle Edition)


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7. The Art of Asking by Amanda Palmer

Amanda is leading to the world’s most successful music Kickstarter. This is her memoir and how she fashions a living. She’s a linchpin for sure.

The Art of Asking: How I Learned to Stop Worrying and Let People Help (Hardcover)


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8. Value Proposition Design: How to Create Products and Services Customers Want by Alex Osterwalder

“Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.”

9. Make the Impossible Possible: One Man’s Crusade to Inspire Others to Dream Bigger and Achieve the Extraordinary by Bill Strickland

I love autobiographies and this one is about doing work that matters. For the dreamers.

Make the Impossible Possible: One Man’s Crusade to Inspire Others to Dream Bigger and Achieve the Extraordinary (Paperback)


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10. The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick

Over 100 social media secrets from a social media power team

The Art of Social Media: Power Tips for Power Users (Hardcover)


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Books Seth Godin Recommends

Those are the Seth Godin books that he recommends or wrote. What books are you reading right now that you love? Please let me know in the comments!


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