7-Eleven PR and the Slurpee Summit
7-Eleven could be like any other convenience store — boring and predictable. But they're not. They are relevant, creative and fun. It all comes down to their PR. When I was researching companies for my …
NewspaperGrl
Janet Thaeler – Influencer of Influencers
social media Archive
Infographic Case Study: Links from CNN, HuffPost, Wikipedia, etc
I love this infographics case study from Wordstream about how they just got into using infographics as an internet marketing tool. I've been recommending friends of mine to small businesses who want to get in …
Day 9: Foursquare for a Good Cause
I love how social media including Foursquare can be a way to quickly raise money for a good cause, locally or internationally. I'll never forget how my coworker and friend Nate Bagely was in a …
MarketingSherpa’s 1-Day Social Media Strategy Training
Social Media Marketing Training MarketingSherpa is putting on a 1-day social media training course. It will be at different days this year in the following cities: Boston, New York, San Fransisco, Washington DC and Miami. …
Foursquare for Real: 14 Days of How Real Life Businesses Use Foursquare
Image via Wikipedia Foursquare is a mobile social network where you check-in and share your location and activities with friends. It's a great way for local businesses to reward frequent customers and create loyalty and …
What I LOVE/HATE about Social Media
I sat down at Evo Conference (for women in social media) as good luck had it, next to Brene Brown (author of books about shame, inadequacy and perfectionism). She interviews people for part of her …
The Trust Agents Speak: Chris Brogan and Julien Smith
I got to hear social media star Chris Brogan and Julien Smith speak. They co-wrote the book, Trust Agents. Brogan's Blog is #1 on the Ad Age Power 150 list of the top Marketing Blogs …
No One Listens at Social Media Conferences
It's funny to me that the phrase that goes around social media circles is about how you need to LISTEN before you start participating in social media. Grow bigger ears. In that context it means …
PR Pros: Will you Blend?
I attended the PRSA/IABC half day conference in Salt Lake City. It's a first for me because I'm not a PR pro. But I find a natural home in PR because I believe the industry …
Top 3 Ideas from PRSA/IABC Utah Conference
I attended the IABC and PRSA joint conference in Salt Lake City Utah yesterday. I'd probably talk more about trends in social media, crowdsourcing stories with Twitter and Facebook, promoting content with social bookmarking, etc. …