A Utah company that sells soft ice cream with mixins, is mixing in some politics with hot fudge and crushed Oreos.
Farr’s Fresh in South Ogden, Utah (about 5 mins. from my house), likes to do edgy marketing campaigns that feature guns.
Here’s their latest Facebook Contest:
It’s not the first time they’re marketed this way. There’s a day every year they encourage their customers to show support for gun rights. On that day, customers who bring in their concealed carry permits get a $1 discount. On the news story about this unusual marketing (especially by a franchisee), it’s quite popular. The story, from 2013, has over 3k likes on Facebook.
It’s an interesting tactic given that their brand is creating a happy place for people.
Farr ‘s Fresh Mission statement: Farr’s Fresh ® is your happy place and home for fresh serve premium ice cream,
frozen yogurt and custard.
I don’t see anywhere about it being a place to exert your Second Amendment rights. I don’t know about you but happiness and rewarding people who carry a firearm aren’t a happy combination. In fact, this comment on Facebook expressed my sentiment precisely:
Obviously they are marketing to men, an interesting tactic for an ice cream shop. It looks like it’s working in one sense, it’s being share and talked about. If that’s their goal, they reached it.
It reminds me of another Utah business who has an edgy marketing campaign: A Utah Company Charges Liberals More for Smoothies from the I Love Drilling Juice and Smoothie Bar in Vernal. It looks like business is thriving. Yes, we Utahns love to add politics and religion to our marketing mix.
What do you think? Is this smart marketing?