Rosalind Gardner and Jeremy Palmer presented at Affiliate Summit today about YouTube Marketing. The big revelation of the day is that they both tried to do an infomercial to teach affiliate marketing & both weren't accepted. I think affiliate marketing is a bit tough for a mass market to do.
Jeremy talked about people running search ads to their YouTube Channel which then links to their other social sites. YouTube is an authority site so it helps lift your other sites (make sure to link to Facebook, Twitter, your blog, etc).
YouTube Stats
Video is a huge opportunity for any marketers. People watch an average of 5 videos a day. YouTube is responsible for 25% of the traffic of all Google properties. Rosalind says that other than direct traffic, YouTube sends her the most traffic. That is saying a lot because she's been marketing online for 12+ years.
Go to Google and type in learn affiliate marketing and you'll see Joel Comm's video in the top 5. Rosalind has 2 related videos off Joel Comm's site.
Tips for Optimization a Video on YouTube
- Put keywords in the title of your video. Also in your description and in the tags.
- Choose the right category for your video (search your competition & see what they do, leave a comment, network, etc).
- Choose your thumbnail – supposedly you can choose 3 options of what shows up about your video after you upload it.
- Allow ratings, comments, voting, embedding, syndication
- Link to your web site in the description
Google Ranks Videos with:
- strong title, descriptions + tags
- get a lot of views, comments, votes (send it to your list & otherwise promote it to get views right away).
- ratings + # of views
In your videos you can ask people to rate and comment on your video.
Tools:
- Tubemongul (free) to promote your video on various sites
- TrafficGeyser (paid) to promote your video
- Look at YouTube Insights to see when people drop off (usually 2.5 mins max)
- Cameras: Flip (but doesn't have firewire or audio plugin) MiniDV (will fill in rest later)
- Tripod $50 or less
- Studio – keep it clean to eliminate distractions
- Software: Movie Maker (PC) iMovie (Mac)
- Screencasting Jing (free) Camtasion (this is what I use)
- Microphone (don't just use the internal mic – it will pick up background noise)
- Green scree
- JW Player – www.screencast.com, longtailvideo.com
- Amazon S3 for hosting video
- Pay a designer to make a custom background
Hi Janet,
Thanks kindly for putting a summary of our video marketing presentation out there. 🙂
Just one correction. Guthy-Renker wanted to do a commercial / product about affiliate marketing and invited Jeremy and I (separately) to sceen test. Unfortunately, they didn’t tell us in advance that there would be a screen test.
From my point of view, seeing Tony Robbins in their offices was enough to make me go ga-ga and speechless… so no wonder that screen test didn’t work. 🙂
Cheers,
Ros
Great post. With people willing to watch so many videos each day, this is a certainly a major opportunity for internet marketers. Even better – including a phone number in a video can get marketers even better results. Customers make billions of calls each year to hear more about products and to place orders. Studies show including phone numbers can drive more sales but also inspire trust. Many affiliate networks today offer pay-per-call programs that allow affiliates to get paid for every call they drive to an advertiser. What a great way to further monetize your videos!
–Jason Spievak, CEO, RingRevenue
Ros,
Thanks for visiting & for your comment. I wonder what the commercial would be for – a product they would have you develop?
I still think affiliate marketing is too technical for the mainstream. Which is good – more opportunity (barrier to entry).
Sounds like a fun trip – and I can see why you’d be star struck! Believe it or not I still get a little star struck by you & Jeremy (even though Jeremy is my friend). I just have a lot of respect for your work. And in your case – it’s great any time there are successful women in the industry.
-Janet
Great article Janet. Thanks for that.
Rob
Janet,
I forgot to add that every seminar I was in at Affiliate Summit, Janet was there too. I think we were attracted to the sound guy because he had power.
So it was always a battle for power. We always managed to get some except for the Facebook one where the competition was fierce.
Apparently we were all sucked in by the advertisements for 9 hour battery life on our laptops.
Sadly Janet uses a PC and I could not convert her. (She must be good friends with Billy the Billionaire)
What I mostly appreciated was that I did not have to take notes cause my new friend, the trusty @newpapergrl could always be counted on to blog about and it and I could read it later.
Just like today when I was trying to find something from the video seminar and was too lazy to even search her site and twittered her for the link
Thanks Janet and keep up the great work.
Rob